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Marketing Specialist II, Demand Generation
Springfield, MO, US, 65804
American National is seeking a Marketing Specialist of Demand Generation for our Galveston, TX or Springfield, MO locations. In this role you will provide executional services around paid media channels and develop, maintain, and enhance digital marketing tools. You will ensure adherence to the organization’s social media advertising guidelines and work collaboratively within the department to provide reporting on digital campaigns. You will be able to showcase your knowledge of digital marketing while enjoying a supportive team!
What Will You Do?
• Constructs and executes media plans based upon predefined marketing strategy. This could include both digital and traditional media.
• Creates and provides reporting to internal stakeholders on the performance and budget of digital campaigns.
• Acts as American National’s point of contact for vendors such as, Google and Facebook.
• Builds, tests, and executes email marketing journeys in Salesforce Marketing Cloud.
• Works collaboratively within the department and organization to grow and strengthen our ability to generate demand within our digital channels.
• Receives and responds to agents on paid media and social media inquiries.
Qualifications
• Bachelor’s degree
• Two or more years of experience
• Working knowledge of creating and managing campaigns on Google, Facebook, and LinkedIn.
• Working knowledge of Salesforce Marketing Cloud
• Working knowledge of social media marketing tools such as Hearsay Social, Meltwater, or Hootsuite preferred
• Strong written and verbal communication skills
Employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees are able to enroll in our company’s 401k plan. Employees also receive annually a bank of paid time off and paid holidays. We aspire to see people for what they bring to our corporate culture by supporting an inclusive work environment, including an emphasis on a healthy work-life balance, development opportunities, and a casual dress code.
American National is an established, stable, and successful multi-line insurance corporation that has provided financial strength and a sense of security to employees, customers and business partners since 1905. With focus on our organization’s values and cultural richness: Financial Strength, Integrity, Respect, Service and Teamwork (FIRST) and Agility, Collaboration, and Engagement (ACE) we continue to pursue our vision to be a leading provider of financial products and services for current and future generations.
Hiring Practices
The preceding job posting was designed to indicate the general nature and level of work performed by employees assigned to this position. It is not intended to be interpreted as a comprehensive list of all duties, responsibilities, and qualifications. We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with the job qualifications, we still encourage you to apply. You may be just the right candidate for this position or other opportunities at American National.
American National’s recruitment policies help us place individuals in a timely and efficient manner. Only the most qualified candidates will be contacted by our recruiting team. Candidates may check the status of their application(s) by logging into our Career Portal. Learn more about our company, by following us on social media: LinkedIn, Facebook, Instagram
American National is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information or any other legally protected categories. American National is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
Nearest Major Market: Springfield
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Social Media, Advertising, Bank, Banking, Marketing, Finance