Marketing Strategy Director
Springfield, MO, US, 65899
Director, Marketing Strategy & Creative Services
American National is seeking a full-time, marketing, and creative strategy professional, who has leadership experience. To thrive in the role, you should be able to demonstrate your skills in developing effective full life cycle marketing plans and driving results. Your expertise will support which campaign strategies to utilize, how to best generate leads/interest, and finally turning recommendations into conversion.
Placement Location: Springfield, MO.
How you will make an impact:
- Train, develop, inspire, and lead team members
- Responsible for implementing, supporting, and executing the marketing vision and strategy for the Multiple Line Distribution channels
- Collaborate with senior leadership to ensure marketing alignment and prioritization; developing and delivering marketing strategies, campaigns, and tactics to support growth and profitability
- Oversee marketing strategy and creative service teams to ensure the timely, effective, and on-budget completion of marketing plans and other projects
- Establish and implement consistent branding and operative creative tactics to achieve campaign objectives and company goals
- Develop core understanding of the company’s target markets and opportunity areas, including competitive position, market share, distribution channels, and risk appetite
- Manage and measure marketing workflow, budgeting and compliance, in consideration of regulations, and internal policies to ensure the successful completion of projects
- Report campaign results to senior leadership
- Recommend and manage testing strategies
- Glean insight from campaigns and projects to identify areas of improvement
Qualifications:
- Bachelor’s Degree (Advertising, Marketing, preferred)
- Professional leadership experience (Overseeing work performance/counsel, and training)
- Full life cycle, marketing strategy planning and implementation experience
- In depth knowledge of market concepts/principals
- Comfortable presenting in both formal/informal groups
- Proficient verbal and written communication skills
American National offers eligible employees and their families medical, dental, vision, and basic life insurance. Employees are able to enroll in our company’s 401k plan. Employees also receive annually a bank of paid time off and paid holidays. We aspire to see people for what they bring to our corporate culture by supporting an inclusive work environment, including an emphasis on a healthy work-life balance, development opportunities, and a casual dress code.
American National is an established, stable, and successful multi-line insurance corporation that has provided financial strength and a sense of security to employees, customers and business partners since 1905. With focus on our organization’s values and cultural richness: Financial Strength, Integrity, Respect, Service and Teamwork (FIRST) and Agility, Collaboration, and Engagement (ACE) we continue to pursue our vision to be a leading provider of financial products and services for current and future generations.
Hiring Practices
The preceding job posting was designed to indicate the general nature and level of work performed by employees assigned to this position. It is not intended to be interpreted as a comprehensive list of all duties, responsibilities, and qualifications. We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with the job qualifications, we still encourage you to apply. You may be just the right candidate for this position or other opportunities at American National.
American National’s recruitment policies help us place individuals in a timely and efficient manner. Only the most qualified candidates will be contacted by our recruiting team. Candidates may check the status of their application(s) by logging into our Career Portal. Learn more about our company, by following us on social media: LinkedIn, Facebook, Instagram
American National is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information or any other legally protected categories. American National is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
Nearest Major Market: Springfield
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