Senior Copywriter

Springfield, MO, US, 65804




Job Posting

Are you a seasoned copywriter with a passion for creating engaging and persuasive content? Do you have experience in the insurance industry and a knack for translating complex ideas into clear and compelling messages? If so, you might be the perfect fit for our team!
American National Insurance Company is looking for a Senior Copywriter to join our creative team in either our Galveston, TX or Springfield, MO office. You will be responsible for crafting and creating high-quality written materials that align with our brand voice and support our corporate mission. You will work on a variety of strategic marketing campaigns, as well as internal and external communications, an agent magazine, and other creative projects.


As a Senior Copywriter, you will:
•    Collaborate with the creative team to develop marketing and advertising concepts that meet the goals of each campaign
•    Write, proofread, and edit content for all campaign materials, including print and digital advertising, direct response, branding, social media, video and radio scripts, outdoor, and more
•    Brainstorm themes, create and edit custom content, and provide editorial review for all materials
•    Interact with marketing team members, as well as contacts throughout the organization and in our agent field force


To be successful in this role, you will need:
•    A Bachelor’s degree in Marketing Communication, Journalism, or Public Relations or equivalent related experience
•    At least 10 years of experience in copywriting in corporate communications, advertising or creative agencies
•    Insurance industry experience preferred
•    Strong creative writing and proofing skills
•    Ability to convert complex creative ideas and concepts into marketing language
•    Flexibility and efficiency in a collaborative creative team environment, working alongside market strategists, project managers and product experts
•    Good organizational and effective project management skills
•    Ability to manage multiple complex projects simultaneously, and in a timely manner
•    Proficiency in Microsoft Office software and some experience in the Adobe Creative Suite
•    Effective and compelling communication and presentation skills




American National offers eligible employees and their families medical, dental, vision, and basic life insurance. Employees are able to enroll in our company’s 401k plan. Employees also receive annually a bank of paid time off and paid holidays.   We aspire to see people for what they bring to our corporate culture by supporting an inclusive work environment, including an emphasis on a healthy work-life balance, development opportunities, and a casual dress code.


American National is an established, stable, and successful multi-line insurance corporation that has provided financial strength and a sense of security to employees, customers and business partners since 1905.  With focus on our organization’s values and cultural richness: Financial Strength, Integrity, Respect, Service and Teamwork (FIRST) and Agility, Collaboration, and Engagement (ACE) we continue to pursue our vision to be a leading provider of financial products and services for current and future generations.


Hiring Practices

The preceding job posting was designed to indicate the general nature and level of work performed by employees assigned to this position. It is not intended to be interpreted as a comprehensive list of all duties, responsibilities, and qualifications.  We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with the job qualifications, we still encourage you to apply. You may be just the right candidate for this position or other opportunities at American National.


American National’s recruitment policies help us place individuals in a timely and efficient manner. Only the most qualified candidates will be contacted by our recruiting team. Candidates may check the status of their application(s) by logging into our Career Portal.  Learn more about our company, by following us on social media: LinkedInFacebookInstagram


American National is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information or any other legally protected categories. American National is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.


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“If you believe you can make a difference in the lives of our clients, if you’re willing to work hard, if you want a fulfilling career, and if your values match ours, then I want you to work for American National. ” – James Pozzi, Former President and CEO.




Nearest Major Market: Springfield

Job Segment: Branding, Senior Brand Manager, Advertising, PR, Corporate Communications, Marketing